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About us

Since 1979, Pointer has been well known within boys clothing. The brand has been named after an English hunting dog, namely the Pointer.

This is a brave and fast dog but also intelligent, he often behaves like an aristocrat.

The Pointer wants to be the winner!

These characteristics have formed the brand Pointer, a brand with a clear British heritage, made for tough and sporty boys.

Pointer brings three different collections: 

Pointer Baby, available in size 50 till 68
Pointer Bini, available in size 74 till 104
Pointer Boys, available in size 92 till 164